John Davis

Owner & General Manager

Track: (606) 526-8899

John Potts

Dir. of News & Administrative Services

73 Danielle St.; London, KY 40744

E-mail: indybigjohn@roadrunner.com

Cell: (606) 224-3317

NOTE NEW E-MAIL ADDRESS

 

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2007 SPONSORSHIP and HOSPITALITY OPPORTUNITIES

 

Working through the vehicle of promotions at Corbin Speedway, the tremendous popularity of short track asphalt racing, and the family-oriented attractions of the motorsports facility, sponsors will receive prime exposure.

 

Excitement, brand loyalty, and increased sales are the benefits of any participation in stock car racing, as evidenced by the wholehearted and enthusiastic support afforded the sport by such companies as Nextel, United Parcel Service, Lowe's, Home Depot, Pennzoil, Valvoline, Kodak, Pfizer, Kellogg's, AllTel, Caterpillar, and duPont, as well as the Miller, Busch, and Coor's brewing companies and many others.

 

The loyalty of stock car racing fans toward those who sponsor events in their favorite sport is well documented.  Several surveys have indicated that racing fans very frequently consider involvement in sport when making choices between companies and brands.

 

Corbin Speedway, located in Corbin, Ky., has a 50-year-old auto racing legacy.  The banked quarter-mile asphalt track has been operated continuously since 1952.  This track hosted the NASCAR Grand National Division, now the Nextel Cup Series, in 1954, to earn the honor of presenting the first NASCAR race ever held in Kentucky, and the only facility in the commonwealth to host NASCAR's premier division.

 

The track can comfortably seat 1,200 spectators, and has pit parking for approximately 75 race cars and haulers, with additional space being planned.  The track sits on about 16 acres of level land in a mixed-use area of commercial and residential property.

 

This brochure outlines some of the sponsorship and other opportunities available to companies and organizations through Corbin Speedway.  We feel that we can offer something for everyone, and something within everyone's budget capabilities.

 

Bear in mind that when your customers, clients, employees, or guests attend an event at this facility, under your sponsorship, they will be watching LOCAL drivers and race teams participating - many of them friends and relatives.  These people are, naturally, also potential customers who will hopefully react favorably to your involvement in the sport.

 

SECTION I

PRINTED SOUVENIR PROGRAM ADVERTISING

  1.     Corbin Speedway offers programs for sale on race nights.  The souvenir program is sold throughout the season at an affordable price, and is updated from week to week featuring results, point standings, and driver listings.

  2.     All program advertisers receive regular address announcements as time permits.

 

2007 Season Program Advertising Prices

                Full Page................................................................................... $600.00

                Half-Page.................................................................................... 350.00

                Quarter-Page............................................................................... 200.00

                Eighth-Page (Business Card).........................................................100.00

 

SECTION II

SIGNAGE

  1.     Corbin Speedway will provide prominent display of the sponsor's name and/or logo in a choice, high-visibility, above-track location on a billboard throughout the 2006 racing season.

 

2007 Signage Prices

                8 ft x 12 ft Billboard.................................................................... $750.00

                4 ft x 8 ft Billboard....................................................................... 350.00

                2 ft x 4 ft Sidewalk Sign................................................................150.00

                2 ft x 2 ft Sidewalk Sign................................................................100.00

 

 SECTION III

SPONSOR NIGHT AT THE RACES

  1.     This program involves title sponsorship of a regular weekly race event at Corbin Speedway.  The date for the night is to be mutually agreed upon between the sponsor and Corbin Speedway.  The event will feature regular weekly racing divisions at Corbin Speedway.

  2.     Recognition and association will be provided for the sponsor by Corbin Speedway leading up to and following the sponsor's Night at the Races.  Press releases prior to the event and race results following the event will feature prominent recognition of the sponsor.

  3.     Corbin Speedway will provide the sponsor with a mutually agreed upon number of general admission tickets valid for the sponsor's Night at the Races,  to be used at the discretion of the sponsor.

  4.     Corbin Speedway will display any banners, flags, or signs featuring the sponsor's name and/or logo as provided by the sponsor in all space available.

  5.     Corbin Speedway will provide recognition during event promotions, and advertisements, including internet resources.

  6.     The sponsor will be allowed participation by an honorary starter (flagman), trophy presentations by a dignitary representing the sponsor, and an on-track interview of a dignitary representing the sponsor on the night of the event.

  7.     Corbin Speedway will include the sponsor's name on any trophies presented during the sponsor's Night at the Races, and the sponsor will receive sponsorship of the trophies for that night of racing.

  8.     Corbin Speedway will provide prime booth space on the entryway for distribution of the sponsor's flyers and other information during the sponsor's Night at the Races event.

  9.     The sponsor will receive a quarter-page advertisement in the program (for the entire season).

10.     The sponsor will receive a 4' x 8' billboard for the entire season.

 

Cost of sponsor Night At The Races................................................. $1,500.00

 

SECTION IV

DIVISION SPONSORSHIP

  1.     The sponsor will receive title sponsorship of a car division competing at Corbin Speedway throughout the 2007 racing season.  For example, if the Late Model Division is sponsored, it would be known by the sponsor's title, i.e., "ABC Company Late Model Series."

  2.     The sponsor will receive recognition and association through all publicity and results generated by Corbin Speedway's News Department involving the division sponsored.

  3.     All media advertisement, including television, radio, print, and internet outlets involving the division sponsored will include prominent mention of the sponsor whenever possible.

  4.     The sponsor will receive an agreed-upon number of tickets to be used at their discretion during the 2007 season.

  5.     The sponsor will receive a 4' x 8' billboard for the entire season.

  6.     The sponsor will receive a quarter-page advertisement in the program (for the entire season).

 

 

2006 Car Division Sponsorship Prices

                      Late Model............................................................................. $2,000.00

                Sportsman................................................................................ 1,000.00

                Super Truck.............................................................................. 1,000.00

                Chevette................................................................................... 1,000.00

                Pure Street............................................................................... 1,000.00

                Slammer................................................................................... 1,000.00

                Mini-Slammer............................................................................... 750.00

                Classic (limited schedule)......................................................... .... 750.00

 

 SECTION V

TROPHY SPONSORSHIP

  1.     The sponsor will be recognized as an official sponsor throughout the night of racing.

  2.     Corbin Speedway will pursue aggressive and continual use of all signs, banners, or other Point of Purchase materials provided by the sponsor.

  3.     Regular prepared, as supplied, and ad-lib mentions regarding the sponsor will be used on the Corbin Speedway public address system will be provided on a weekly basis.  A radio jingle/donut, if available, may be provided to Corbin Speedway for use on the public address system, as well as desired copy material.

  4.     Special displays of show car or truck, or other vehicle, if available and desired by the sponsor, will be provided by Corbin Speedway.

 

2007 Trophy Sponsorship Prices

             Per Division, Per Week................................................................ $100.00

(6-8 divisions will be competing each week)

 

SECTION VI

GROUP TICKET SALES

  1.     A sponsor desiring to take part in this program will be allowed to purchase spectator tickets at a special group discount rate from the normal price of $10.00 per adult.

  2.     The group sales tickets may be used only by the group purchaser and may not be sold or transferred except to members of the group involved.

  3.     Tickets must be used on the date designated on the ticket except in an instance where inclement weather causes the rain check policy to be applied.

 

2007 Group Ticket Sales Prices

             10-25 Tickets........................................................................ $8.00 each

             26-50 Tickets.......................................................................... 7.00 each

             51 or more Tickets............................................................. ..... 6.00 each